World Build
We translate the track into a cinematic visual universe.
Emmy-nominated filmmaking meets AI.
Cinema Is Our Language.AI Is Our New Camera.
Hollywood-caliber music videos for artists who want impossible visuals without impossible budgets.
Work licensed by leading entertainment platforms
20+Years of production experience
9Feature films produced
EMMY®Primetime Emmy-nominated series creator
Generative AI, live-action craft, VFX, editorial, and post-production fused into one cinematic production pipeline.
01The vision / The craft
AI is only powerful
when taste is driving.
The next era belongs to artists who move at the speed of imagination.
Exertion Films combines generative AI with veteran Hollywood filmmaking craft to create cinematic music videos that feel massive, authored, and emotionally precise.
Our producers, VFX artists, AI specialists, editors, and colorists shape every sequence through the same creative lens as a traditional film production. Human direction carries the work from the first idea to the final frame.
AI expands what’s possible. Taste, performance, and post-production turn that possibility into finished cinema.
02Live Action Selected WorkArchive / 06
The craft.
On screen.
Independent cinema. Original worlds.
The work that built our language.
03The filmmaker
Built on cinema.
Made for what’s next.
David Bianchi is an actor, producer, and director with more than 140 film and television credits, including Outer Banks, Resident Alien, Queen of the South, NCIS, and SEAL Team.
The founder of Exertion Films and creator and star of the Primetime Emmy-nominated series RZR, Bianchi is a member of the Producers Guild of America and the Television Academy.
He brings that filmmaking experience to generative AI through a strategic creative partnership with Higgsfield and a recently directed AI music video for internationally acclaimed artist Don Diablo.
04A different production equation
Expand the vision.
Rethink the limits.
Massive creative leverage.
The ambition stays cinematic.
Traditional Music Video Production
- Large crews
- Location limitations
- High travel and build costs
- Long timelines
- Expensive reshoots
- Budget-constrained imagination
Exertion AI-Forward Production
- Cinematic scale
- Fast visual exploration
- AI-generated worlds
- Selective live action where it matters
- Hollywood post-production polish
- Campaign assets from one visual universe
- Massive production value at a fraction of the cost
$2M-scale ambition.
A fraction of the cost.
A fraction of the cost.
Our goal: approximately $2 million in perceived production value at roughly 5% of traditional cost. Creative scope and pricing are tailored to each project.
05Inside Exertion
A new camera.
The same standards.
What Exertion Films Does
We create cinematic music videos and campaign visuals through generative AI, live action, visual effects, editorial, and post-production.
Who Exertion Films Works With
EDM, hip hop, and pop artists; managers, labels, creative directors, commissioners, entertainment executives, and brand partners.
What Makes Exertion Films Different
More than two decades of Hollywood filmmaking craft, original storytelling, and a production network that carries a creative idea through to a finished cinematic master.
06The processFrom track to world
The AI
Production Engine.
One creative vision.
A complete cinematic production pipeline.
EXERTION / PRODUCTION SEQUENCECONCEPT → FINAL MASTER
AI Cinematics
We design characters, locations, moods, and stunning visual sequences in our proprietary workflow.
Production Craft
When live action is called for, we enlist Maverick directors, top actors, and capture practical performances.
VFX + Post
Hollywood-level visual effects, editing, compositing, color, sound, and finishing elevate AI-generated material into cinematic work.
Delivery
Final Master and, per request, vertical cutdowns, teasers, and campaign assets.
HUMAN-DIRECTED. AI-EXPANDED.PICTURE / PERFORMANCE / FINISH
07Start a conversation
Bring us the track.
We’ll build the world.
For artists, managers, labels, and creative teams ready to create cinematic music visuals with AI-forward production power.
